Barry Bassin

Global Head of Design

Barry is the Global Head of Design at Luxoft.  In addition to leading the design chapter, he serves as a lead on projects for clients in user experience strategy & design, information architecture, user research and iterative prototyping.  He has over 25-years’ experience in design strategy and design.

Prior to Luxoft, Barry was a Group Creative Director at Publicis Sapient where he led projects for Goldman Sachs, Wells Fargo, JP Morgan, Citibank, Refinitiv, Cambridge Associates, The Federal Reserve Bank of NY, and The Federal Home Loan Bank of NY.

Barry holds a degree in Aeronautical and Astronautical Engineering from MIT.


All Sessions by Barry Bassin

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Day 1: Nov 15, 2022

Day 2: Nov 16, 2022

4:00 pm

4:00 pm

INDUSTRY EXPERT: DESIGN AND AI

Principles and Practical Examples

While it is rare for designers to define the interface between a human and an AI, they can play a pivotal role and drive significant improvements to the customer experience. This lecture will identify common design principles when designing AI/Human interactions and demonstrate some of the user interface requirements when dealing with an AI.  This presentation will:

  • Identify and explain new experience principles when designing an AI/Human interaction
  • Show where experience designers can add value to data scientist driven designs
  • Demonstrate several common user interface patterns to support AI

Be prepared to design leading user experiences for AI