Melissa Cash is the Co-Founder and CEO at Pok Pok, an award-winning start-up redefining digital play and learning for kids. She previously served as a Product Designer for The Walt Disney Company, was Head of Operations at renowned creative studio Snowman and has led marketing and PR at start-ups both in Canada and Europe. She’s also an advocate and start-up mentor for women in tech and underrepresented founders.
Day 1: Nov 15, 2022
10:00 am
10:00 am
FIRESIDE SESSION: CX STRATEGY
How to Build a CX Strategy for the Metaverse & Optimize Sales
What if the person using your product isn’t the customer who’s paying for it? Designing customer experience is both an art and a science. It relies on understanding the person consuming your product at every turn, whether they’re the one paying for it or not. When those people are different, things get interesting. Connect with consumers at every turn in unique ways, whether they’re a paying customer, a user or both. You’ll think about customer journeys in a whole new way while creating a roadmap to:
- Target the right person at the right time in the right way
- Design for different users and customers
- Pushing yourself to think this way even when your user is your customer will improve your customer experience
Day 2: Nov 16, 2022
