Matt Houghton from Interac and Valentin Fleur from Sizieme Son presented this groundbreaking presentation at the 2024 DCX Summit, exploring the power of Sonic branding. Discover how strategic audio design can create emotional brand connections, enhance marketing effectiveness, influence consumer behavior and drive innovative brand storytelling.
Join for exclusive insights into Interac sonic branding journey, behind-the-scenes of the revolutionary “Sound Shopping” campaign and practical strategies for developing a unique audio identity!
Key Learnings:
- Sound creates emotional connection and triggers deeper audience engagement
- Strategic audio differentiates brands and develops unique sonic identity
- Consistent audio builds recognition and creates memorable brand signature
- Multi-sensory marketing is future and expands brand storytelling beyond visuals
