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Drive your competitive differentiation to enhance customer satisfaction and cement loyalty through digital channels to unlock growth.
Join the key players in digital customer experience and discuss the latest developments. Through thought-provoking presentations, interactive sessions, and Q&A periods, take away strategies to:
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Carissa Ganelli is the Chief Digital Officer for Subway® restaurants. In her role, she is responsible for the company’s global digital strategy and leads Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omni-channel strategy.
With more than 20 years of digital experience, Carissa manages all aspects of Subway Digital, including product innovation and management, and digital marketing.
Carissa joined Subway as Vice President of Marketing Technology in 2016. Prior to this, Carissa was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue, and held several digital marketing and strategy positions with top companies such as Digitas, enews.com and Coopers & Lybrand Consulting.
Carissa has a Bachelor of Arts from Bryn Mawr College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.
Sarah Townes is the Vice President of Marketing at Mall of America with almost 20-years of marketing and advertising leadership experience working on a range of consumer retail brands including Aveda, Caribou Coffee, Gander Mountain, Marshall Field’s/Target Corporation, Sears Holdings Corporation, Tresemmé Hair Care, Walt Disney Parks and Resorts, Leo Burnett and many more.
Throughout Sarah's career she has spearheaded brand and re-brand strategies, AOR relationship management, creative development, production, omni-channel media strategy, digital/social media, strategic partnerships and public relations to exceed business trajectories.
As a graduate from the University of Illinois at Urbana-Champaign with a degree in Advertising, Sarah has received numerous key industry accolades and local achievements and was most recently a SGB 40 Under 40 honoree.
Laura Messerschmitt is the Vice President of Global Customer Experience for GoDaddy, where she leads customer insights and experience strategy for GoDaddy's seventeen million small business customers. She has also held roles leading social media and customer marketing at GoDaddy. Prior to GoDaddy, Laura led marketing for a startup, Outright, which was acquired by GoDaddy in 2012. Earlier in her career, Laura was at Intuit, leading product management for QuickBooks and establishing Intuit's small business presence in social media. She also worked at Deloitte Consulting as a strategy consultant. Laura has her MBA from Stanford University and graduated Summa Cum Laude from UCLA with a degree in Mathematics.
