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Shawn Goodin is the Chief Marketing Technology Officer for Consumer & Community Banking at JP Morgan Chase and Company. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at JP Morgan, Shawn was the director of Marketing Technology at The Clorox Company, the director of Digital Marketing at Northwestern Mutual and the head of Marketing Platforms at S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true marketing technology thought leader.
Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. He lives in the San Francisco Bay Area with his wife and five children.
Salil Verma leads Digital Customer Experience for OhioHealth. The focus of his team’s work is making healthcare simple, accessible and affordable through the creative application of technology. Salil leads digital efforts at OhioHealth that have produced its website and scheduling experience, mobile and voice app technology and most recently OhioHealth’s entrance into decentralized personal health records. Salil is working to both improve healthcare and lead the cultural shift taking place at OhioHealth and around the country in our industry.
Carissa Ganelli is the Chief Digital Officer for Subway® restaurants. In her role, she is responsible for the company’s global digital strategy and leads Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omni-channel strategy.
With more than 20 years of digital experience, Carissa manages all aspects of Subway Digital, including product innovation and management, and digital marketing.
Carissa joined Subway as Vice President of Marketing Technology in 2016. Prior to this, Carissa was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue, and held several digital marketing and strategy positions with top companies such as Digitas, enews.com and Coopers & Lybrand Consulting.
Carissa has a Bachelor of Arts from Bryn Mawr College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.
Kristen Engelhardt is the Vice President, Voice of the Customer, responsible for Salesforce's collaboration with its 2M-member customer community for business impact and customer success. Kristen and her team listen to and engage with 30,000 customers every year through focus groups, survey research, live listening events and community enablement programs. Their mission is to infuse these voices into the company's product, pricing, marketing, sales and adoption strategies.
Kristen began her technology career at Gartner Group and has held leadership roles in Product Management, Product Marketing and Customer Advocacy for almost 20 years. She is inspired every day by the innovation and transformation salesforce customers bring to their organizations, industries and each other.