Char Alfonzo is a NY-based Creative Director and Filmmaker with over 10 years of experience working in creative concepting, design and leading strategic 360 brand campaigns across the beauty industry. A graduate of Parsons School of Design, Char honed his skills and unique perspective over the course of his career, which led him to oversee global creative for storied cosmetics and skincare brands such as, MAC Cosmetics, GLAMGLOW and Smashbox before arriving at fresh in August 2022.
In his current role at fresh, Char leads all facets of the brand’s creative and visual expression. Responsible for maintaining the brand’s unique positioning and creative identity, he honors the brand’s distinct heritage, while driving forward innovation and tapping new inspiration to showcase fresh’s efficacious, sensorial approach to beauty
Day 1: Nov 15, 2022
2:35 pm
2:35 pm
PANEL: SECRETS OF CX APPEAL
How to Make a Process 10x More Efficient with Digital Content
Digital and video content puts a personal touch to a brand’s marketing campaign, allowing for immediate engagement with potential customers. Transform your customers’ brand experience and streamline the sales funnel by implementing a strategic approach. Develop a blueprint to:
- Ensure every piece of your digital content serve a purpose
- Begin your ideation process by identifying customer pain points and make meaningful improvements to the CX
- Create a lasting impact on your target audience, fostering long-term brand loyalty
Impact your brand engagement approach to captivate customers and accelerate business growth.
Day 2: Nov 16, 2022
