As an experienced brand marketing professional, I pride myself on hard work, creativity, communication, adaptability and a constant drive to disrupt the norm. I thrive in challenging environments and excel under pressure. I’m dedicated to leading teams, growing careers and pushing boundaries in an effort to drive innovation and inspire collaboration.
Toolbox: Digital marketing, brand management, strategic communications, business development, media relations, social media, SEM, data analytics, strategic planning, internal/external communications, writing/editing, speech writing, crisis communications, photography, event management, public speaking.
Day 1: Nov 12, 2025
Day 2: Nov 13, 2025
9:00 am
KEYNOTE: BEYOND THE PRICE TAG
Building Emotional Brand Equity in the Digital Age
In today’s fast-paced, digital-first marketplace, consumers are no longer loyal to products — they’re loyal to brand personalities. Build and evolve as emotionally resonant brands that go beyond transactions and create lasting consumer relationships. Achieve a step-by-step action plan to:
- Shape brand identities that stand out in a cluttered digital landscape.
- Use CX as a platform for expressing brand personality across every digital touchpoint.
- Build long-term equity through consistent visual and narrative brand language.
Amplify brand personalities that resonate in the hearts of your customers — because emotional equity is the new competitive edge.
