I serve as Vice President of Marketing at Miele, where I lead strategic communication and branding to position us as a premier home appliance company. Drawing on executive roles at L’Oréal and in the pharmaceutical industry, I specialize in driving digital transformation and fostering a culture of innovation. My experience guiding executive teams sharpened my expertise in impactful strategies, which I now leverage to enhance Miele’s consumer experience and brand leadership.
I pride myself on building high-performing teams, embracing forward-thinking marketing tactics, and adapting to the fast-evolving appliance sector. With over 500 million views on my educational videos, I bring a creative edge and passion for growth to every project. My commitment is to continually refine Miele’s brand and shape a dynamic future for both our consumers and employees.
Day 1: Nov 12, 2025
2:00 pm
PRESENTATION: DATA, DESIGN, AND DIGITAL
How to Craft a Premium, Future-Ready CX
In a world where customer expectations evolve as quickly as technology, it is essential to meet the demands of strategic brand positioning, digital excellence, and human-centred innovation that turns customers into lifelong brand advocates. Create a roadmap to:
- Position your brand as a premium, customer-first leader in a digitally saturated world.
- Unlock consumer value through digital transformation, content strategy, and adaptive marketing.
- Develop high-performing teams that thrive on experimentation, curiosity, and bold thinking.
Bolster data insights with strategic storytelling to drive customer loyalty and long-term growth.
Day 2: Nov 13, 2025
