I’ve always believed that great brands aren’t just seen—they’re felt. As Director of Brand at Entain Canada, I bring that philosophy to life every day, leading the charge for Sports Interaction and Party Casino. My focus? Making sure these brands don’t just compete but truly connect with players through bold storytelling, smart strategy, and campaigns that leave a lasting impression.
Before diving into the world of iGaming, I managed the Branded Content team at Sportsnet, partnering with a lineup of brands, partnerships, and collaborations with some of the biggest names in sports. From launching major campaigns to activating unforgettable fan experiences, I learned firsthand how powerful the right brand strategy can be. I thrive at the intersection of sports, entertainment, and digital innovation—always looking for new ways to engage audiences and build brands that stand out.
Day 1: Nov 12, 2025
Day 2: Nov 13, 2025
