Rhys Mohun is a Growth Experimentation Strategist with 15+ years helping brands to grow using evidence and experiment. At Intuit, he built the experimentation program and led the Canadian e-commerce channels for TurboTax. In another chapter he was the first marketing hire for two startups through Series A. Today he owns Formentor Labs—a niche experiments consultancy showing product and marketing teams how to think big and innovate faster using feedback from real, in-market experiments. Teams will learn the collaborative rituals that create space for risk-taking, creativity and empathy.
What lights Rhys up is teaching: Rhys runs his signature Evidence-Led Strategy workshop for clients, mentors startups at Wilfrid Laurier University StartUp Lab, and facilitates the Digital Growth Marketing course at Toronto Metropolitan University.
Day 1: Nov 12, 2025
2:30 pm
CASE STUDY: LAUNCHING CX-DRIVEN INNOVATION FOR THE MODERN CUSTOMER
Craft Scalable GTM Strategies That Drive Adoption and Product
In today’s market, execution is cheap, but alignment is rare. Winning teams treat go-to-market (GTM) not as a moment, but as a system: one that aligns product, marketing, CX, and data around customer momentum. Design for velocity at scale, not by launching harder, but by building fuel systems for clarity, trust, and cross-functional flow by:
- Winning orgs build repeatable GTM architectures that connect product, marketing, and customer success into a closed loop, not a handoff.
- Drive usage by design through clear triggers, internal usage signals, and built-in feedback loops that reinforce value.
- Align faster, escalate less, and respond to the market with confidence.
Include instrumentation, retros, and feedback by default. Every launch should make the system smarter.
Day 2: Nov 13, 2025
