Day 1: Nov 15, 2022
12:35 pm
12:35 pm
TRACK 2: UNIFIED CROSS-CHANNEL CXFIRESIDE CHAT: CROSS-CHANNEL DIGITAL STRATEGIES
Reimagine the Digital Cross-Channel Experience in 2024 and Beyond
Providing your customers with memorable experiences online is essential to differentiate your brand. Drive sales by improving your customers’ e-buying experience. Develop a blueprint to:
- Devise a customer-centric strategy to deliver frictionless and seamless services
- Create engaging experiences and design an experiential digital customer journey
- Automate workflows to streamline processes and save time, enabling faster problem-solving
Amplify frictionless digital journeys to improve customer engagement and satisfaction.
Day 2: Nov 16, 2022
11:30 am
11:30 am
PANEL: ORGANIZATIONAL COLLABORATION
People Before Strategies: Businesses Do Not Create Value, People Do
Cross-departmental collaboration is a necessity when pairing business-focused philosophies with rapid application development models. Cultivate team-centricity and agility within your organization amidst digital disruption. Create a roadmap to:
- Break down hierarchies and encourage collaboration
- Align human capital and business strategies
- Prioritize information sharing and real-time decision-making across departments
Empower your people to create a pipeline of future-ready executives.
4:30 pm
4:30 pm
FIRESIDE CASE STUDY: FROM PLATE TO PIXEL
Reinventing Business Through Digital Resilience
The pandemic was a curveball for many, especially for sectors like restaurants and hospitality, where face-to-face interaction is the norm. Amidst the challenges of the pandemic, you must take a brave step of moving her nationally renowned restaurant into the digital realm. Execute the journey through this shift, how a business, so deeply connected to in-person moments, successfully ventured online. Take actionable strategies to blending traditional hospitality with digital brilliance on:
- what strategies are effective for upholding and enhancing the customer experience?
- What are the lessons learned in developing an e-commerce platform for industries deeply anchored in sensory in-person experiences?
- When facing significant changes with high stakes, how can one balance the costs against the potential benefits of a digital and customer experience pivot?
In transitioning from in-person settings to digital interfaces, embed methods to ensure that brand warmth, authenticity, and human touch are preserved?
