Day 1: Nov 15, 2022
3:35 pm
3:35 pm
FIRESIDE: CUSTOMER EXPERIENCE METRICS
Instrument KPIs Throughout the Digital Customer Journey
Implementing digital experience has both qualitative and quantitative aspects. Yield positive results in your ROI that justify further investments and validate your theory to improve the experience. Walk through each stage of the journey and instrument the correct course of action by:
- Surfacing the things that slow down access to information and get in the way
- Using data to augment qualitative measures
- Avoiding abandoning the journey due to friction in the process
Map out quantitative and qualitative prospects with the right digital CX.
Day 2: Nov 16, 2022