My 15+ years of Canadian and international experience has spanned divisions, industries and multimedia channels, giving me a unique diverse perspective, and many different titles across senior roles. You can call me a Branded Content and Integrations leader, a Creative Strategist, an Omnichannel Marketer, or a Head of Brand among others. You can view some of my work, speaking appearances, articles I’ve authored on www.haemroy.com and on the featured tab below.
I am an insight-based solutions provider following a people-first approach to find need gaps. I lead high performing teams to develop and execute strategic solutions, innovations, creative ideas, that can break the mould and have real world impact. With the ability to see both forest and trees, I am not afraid to try new things and take risks to bring change where needed.
From building and leading teams across startups as well as large organisations, to scaling marketing as well as revenue, from rebranding and re-positioning brands, to formulating pathbreaking formats for content and advertising. While my ideas and campaigns have won awards for effectiveness and creativity, my work has been focused on tangible results for businesses with high brand growth, accelerated revenue, and creativity working hand in hand.
As a leader, I believe in building collaborative, results oriented teams that strive for success. I actively work on building teams with diverse lived experiences, equal opportunities, varied perspectives, and growth potential that is not affected by external biases. I am deeply passionate about equity, diversity, and inclusivity and my own lived experiences allow me to bring a passion to my advocacy.
All in all, I am a storyteller at heart. I tell the stories that help brands connect, be remembered, and achieve business goals, mentoring and training my teams to do the same. I don’t just build solutions, I uncover the problems first.
Beyond the work:
– Co-host of BCMA Candid chats
– Public Speaker, panelist, brand expert, guest author. Follow #haemspeaks, check featured posts.
– Jury member at Effies Canada 2022 and AToMic Awards 2022
– Built and instructed a course on branded content at Women in Film and Television Canada.
– Diversity and inclusion advocate
– Amateur improv comedian with Toronto-based troupe ‘Eyesore’
– Advanced scuba diver
– Hobby poet
