At Hometap, Martha oversees our design team, owning the vision and strategy that drives product experience for homeowners across our flagship home equity investment product and home equity dashboard platform. Prior to Hometap, Martha served as principal designer and team lead at Intrepid, a mobile design and development consultancy acquired by Accenture Interactive in 2017, and she has helped both startup and major corporations support their brand mission with design for nearly 15 years. Martha is a graduate of Connecticut College and lives in the Greater Boston area.
Day 1: Nov 15, 2022
Day 2: Nov 16, 2022
3:00 pm
3:00 pm
PRESENTATION: FINANCIAL EVOLUTION
Empowering Consumers with Digital CX
It is significant to keep in mind the criticality of trust and credibility when building a whole new consumer product. Take away actionable strategies to build a system which:
- Builds a platform quality and UVP: fostering education, transparency, and giving consumers the tools, they need to make informed decisions through CX and UX design attributes
- Empower your customers to make these critically important financial decisions on their own.
- Finds the delicate balance of guiding consumers through your process, eliminating friction, demonstrating alignment, and ultimately empowering them to decide whether this product is what’s best for them and their own financial situation.
Integrate a new approach to home finance CX and UX, contrasting to the legacy experience many homeowners (new or existing) have when seeking financing.
