A sport and entertainment executive with 25 years of experience across six leagues: NHL, NBA, MLS, AHL, CFL and G-League. Specialties: Leadership, corporate culture, premium sales and service, partnership strategy negotiation and activation, marketing and branding. A relationship and brand builder with an extensive sport and entertainment network. Former MLSE executive leadership team member and NBA, MLS, AHL and G-League Champion.
Day 1: Nov 12, 2025
Day 2: Nov 13, 2025
12:05 pm
FIRESIDE CHAT: FROM FANS TO LIFELONG LOYALISTS
Elevating CX in the Sports and Entertainment Arena
What if your customers were as loyal as sports fans? In the high-stakes, emotionally-charged world of sports and entertainment, customer experience isn’t just a touchpoint — it’s the entire game. Design unforgettable brand journeys from premium service models and brand storytelling to strategic partnerships and digital engagement. Adopt best practices to:
- Design premium touchpoints to elevate customer experience for high-value segments without sacrificing authenticity.
- Leverage branding and partnership synergy to deliver value-driven, immersive customer moments.
- Create shared moments, storytelling, and belonging to scale in a digital age.
Bolster loyalty and experience on all digital platforms to drive deeper customer connections and sustained brand advocacy.
