I’m a seasoned brand and marketing leader with a passion for creating powerful, scalable brands and unforgettable customer experiences. With a track record at industry giants like lululemon and SSENSE, I’ve built brand and marketing functions from the ground up and led teams to tackle complex challenges with actionable results. At KOHO, I was responsible for shaping brand and product marketing, driving both growth and deep customer connections
My career spans brand building, DTC and retail marketing, strategy, and thought leadership, with a focus on driving impact at scale. I’ve also authored The Last Word, which was named one of The Globe and Mail’s top 100 books and recommended by The New Yorker. Along the way, I’ve contributed as a film critic for The Globe and Mail and National Post, and as a fashion writer for Vogue, SSENSE, and The Kit.
With a PhD from the University of Toronto, I’m committed to blending creative insight with strategic thinking to push boundaries and deliver results that resonate.
Day 1: Nov 12, 2025
Day 2: Nov 13, 2025
