I’m a seasoned brand and marketing leader with a passion for creating powerful, scalable brands and unforgettable customer experiences. With a track record at industry giants like lululemon and SSENSE, I’ve built brand and marketing functions from the ground up and led teams to tackle complex challenges with actionable results. At KOHO, I was responsible for shaping brand and product marketing, driving both growth and deep customer connections
My career spans brand building, DTC and retail marketing, strategy, and thought leadership, with a focus on driving impact at scale. I’ve also authored The Last Word, which was named one of The Globe and Mail’s top 100 books and recommended by The New Yorker. Along the way, I’ve contributed as a film critic for The Globe and Mail and National Post, and as a fashion writer for Vogue, SSENSE, and The Kit.
With a PhD from the University of Toronto, I’m committed to blending creative insight with strategic thinking to push boundaries and deliver results that resonate.
Day 1: Nov 12, 2025
Day 2: Nov 13, 2025
12:05 pm
FIRESIDE CHAT: DRIVING SCALABLE GROWTH WITH OMNICHANNEL BRAND EXPERIENCES
How Endy Reimagined Brand Marketing to Spark Category Growth and Customer Loyalty
In today’s crowded ecommerce landscape, turn a transactional customer journey into a resonant brand experience that drives scalable growth. Blend creative storytelling with data-driven strategies across TV, digital, OOH, and retail to fuel demand, grow new product categories, and connect with consumers at every touchpoint. Whether you’re B2C, DTC, or retail-focused, walk away with an action plan on:
- Igniting growth through brand building.
- Orchestrating omnichannel campaigns and synchronizing TV, digital, retail, and content for a cohesive CX.
- Boosting brand equity and engagement.
Advance product category expansion and successfully launch and scale new offerings through experience-led marketing.
